Blieden believes the use of these influencers, and especially the pets, will be a major help in getting the signatures needed by 2020. “It’s not just about touting that we don’t believe in testing on animals,” she said, “but it’s ensuring that we do everything in our power to get these 8 million signatures.”
It wouldn’t be the first time the brand has worked to ban the use of animal testing in cosmetics. In 1989, it was one of the first international beauty brands to campaign against it. With its help, the practice of animal testing for cosmetic products was banned in the U.K. that year, and the EU followed suit in 2013.