The Creative Way FIFA Is Offsetting The World Cup's Carbon Footprint

by Sheltun Khumhring— 5 months ago



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FIFA, a series of football games under Electronic Arts, is offsetting carbon emissions of travelers attending the 2018 World Cup in Russia.

"The idea behind the campaign is simple. Regardless of wherever they may live, ticket holding fans just need to sign up online to participate. For every signature, FIFA will offset 2.9 tonnes of carbon emissions, which represents the average amount of travel emissions per international ticket holder. By the end of the games, FIFA plans to offset up to 100,000 tonnes of carbon emissions through this program."


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Ben Miller5 months