For Maynard, it was an obvious choice for Wavefront to focus on smart cities. An important player in helping advance the Internet of Things—a network that connects the computers embedded in everyday objects—the company realized how linking everything from heating and air conditioning machines to sensors in parkades and population density counters can help better use our finite energy resources. In other words, Wavefront wants smart cities to help the planet become more sustainable.
"“Wavefront is an organization that focuses on three things,” CEO James Maynard tells the Straight on the line from his office. “One is that we help small early-stage companies get started by helping them focus their ideas and energy. Secondly, we help those companies who are little down the road grow in size. The third is to help larger organizations take advantage of all the innovation that’s coming out of small companies. All the businesses we deal with are looking at how to use wireless technology creatively. Together, we aim to help advance the digital economy in Vancouver, British Columbia, and across Canada—and on this project, to identify the needs of cities and match them to emerging technologies.”"