Viacom Shares Global, Cross-Brand Message for National Coming Out Day


Viacom Inc.
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Viacom Inc.

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Viacom International Media Networks used its global reach to support the act of "coming out" of the members of LGBT community. The campaign was called "Out in 60," encouraging people to share their stories. The effort was supported by over 50 international influencers from various backgrounds, such as musicians, comedians and athletes. RuPaul, Leona Lewis, Charlie Carver and other celebrities shared their inspiring and emotional stories through 60-second videos.
What started with a march in 1987 has continued to grow in momentum as
individuals ban together to celebrate coming out as lesbian, gay, bisexual,
transgender and queer (LGBTQ) – or as an ally. National Coming Out Day
(Oct. 11), created by the Human Rights Campaign, works to promote a safe
world for LGBTQ individuals to live truthfully and openly. Now, one brand
is harnessing its global platform and network of influencers to spread that
message of openness and acceptance far and wide.